Driving Customer Engagement at PET FED 2026 with Interactive Contests
Overview
Right4Paws, India’s leading dry dog food brand, partnered with Tadaang to enhance visitor engagement at PET FED 2026, India’s biggest pet festival held in Bengaluru on 17th & 18th January 2026.
Leveraging Tadaang’s 55-inch interactive touchscreen kiosk, we introduced engaging, quiz-based contests at the Right4Paws stall. The interactive experience attracted high footfall, educated pet parents about Right4Paws products, and created a fun, rewarding environment throughout the two-day festival.
Goals
- 1 Boost Stall Engagement : Attract and engage pet parents visiting PET FED 2026.
- 2 Increase Product Awareness : Educate visitors about Right4Paws’ dog food range through interactive contests.
- 3 Deliver Instant Rewards : Reward participants with on-the-spot Right4Paws dog food giveaways.
Contest Execution
Tadaang deployed interactive contests on a 55” touchscreen kiosk positioned at the Right4Paws stall. Visitors actively participated in fun, knowledge-based games designed around pet care and nutrition.
The contests ran continuously across both days of the festival, ensuring steady engagement, repeat participation, and longer dwell time at the stall while reinforcing Right4Paws’ brand message.
Impact and Outcomes
High Participation : Strong footfall and enthusiastic participation throughout the two-day event.
Improved Product Awareness : Pet parents gained better understanding of Right4Paws’ dog food offerings.
Enhanced Brand Experience : Instant rewards and gamification created a memorable, positive interaction with the brand.
Conclusion
Tadaang’s interactive, contest-driven engagement helped Right4Paws stand out at PET FED 2026, transforming stall visitors into active brand participants. The seamless blend of education, entertainment, and instant rewards demonstrated how gamified experiences can drive meaningful engagement and brand recall at large-scale events.
