Suchitwa Mission – Vruthi 2025: A Cleaner Kerala, A Greener Tomorrow!
Vruthi 2025: The Clean Kerala Conclave" is a significant international event organized by the Suchitwa Mission to highlight and promote Kerala's innovative approach to waste management and sanitation. As part of this initiative, Tadaang spearheaded a state-level campaign, Suchitwa Mission – Vruthi 2025, to engage citizens and encourage active participation in the mission's goals. The event aimed to showcase Kerala’s commitment to creating a cleaner, greener future through waste segregation, hygiene, and sustainable practices. The campaign, held from April 9 to 13, 2025, included both online and offline contests to ensure broad participation, reaching thousands of individuals across urban and rural districts like Ernakulam and Idukki.
Goals
- 1 Raise public awareness about sanitation, hygiene, and proper waste management.
- 2 Use fun, gamified contests to make learning about cleanliness more engaging.
- 3 Reach a wide audience through both online and offline activities.
- 4 Gather useful data on public participation to inform future campaigns.
- 4 Encourage long-term clean living habits through consistent and creative messaging.
Contest & Execution
The "Suchitwa Mission – Vruthi 2025" contest was held from April 9 to 13, 2025, in Ernakulam and Idukki. In Ernakulam, an online quiz (111 participants) and a Spin the Wheel game (101 participants) were hosted through Tadaang’s digital platform. In Idukki, an offline quiz was conducted using a 55-inch interactive touch screen, with around 1,000 people participating. Both formats focused on topics like waste segregation, hygiene, and plastic ban awareness. The mix of online and offline activities helped reach a wider audience, making the campaign engaging, inclusive, and impactful.
Impact & Outcomes
Total Participation: Over 1,200+ individuals across two districts
Digital Inclusion: Enabled participation from youth and citizens in Ernakulam via online tools
Mass Offline Engagement: Touched a wide cross-section of society in Idukki through in-person quizzes
High Awareness Retention: Participants reported greater understanding of key sanitation practices post contest
Social Engagement: Increased traction on Tadaang’s platform and increased visibility for Suchitwa Mission
Conclusion
Tadaang’s gamification strategy turned Acer’s stall into a crowd magnet, proving that interactive experiences drive brand engagement and recall.
