Driving Customer Engagement at Seemas Wedding Collection with Spin the Wheel
Overview
Seemas Wedding Collection, a market leader in apparel in Kerala, partnered with Tadaang to engage walk-in customers during their exclusive Onam sale campaign, Seemas Onam. The campaign, with our interactive 55” Interactive touchscreen kiosk took place at Seemas’ top two showrooms in Aluva and Alappuzha, where Tadaang introduced a Spin the Wheel Contest to enhance customer interaction and drive excitement around the sale.
Goals
- 1 Boost Engagement: Engage walk-in customers at Seemas Aluva and Alappuzha showrooms.
- 2 Increase Onam Sale Participation: Promote Seemas Onam offers through an interactive and fun experience.
- 3 Deliver Instant Rewards: Offer on-the-spot prizes to incentivize customer participation and enhance their in-store experience.
Contest Execution
Tadaang ran its Spin the Wheel Contest for two days at the Seemas Aluva showroom and initiated the same at the Seemas Alappuzha showroom. The contest featured special Onam offers and instant spot gifts, encouraging shoppers to try their luck at winning discounts and gifts. The contest was designed to boost engagement during peak shopping times and create a fun atmosphere that resonated with the festive season.
Impact and Outcomes
High Participation: Over the two days, Seemas Aluva saw participation of 400 customers and Seemas Alappuzha with more than 400 customers, creating an energetic and engaging shopping environment.
Increased Sales & Customer Satisfaction: By integrating the Spin the Wheel contest with their Seemas Onam offers, the showrooms were able to create excitement around the sale, resulting in higher footfall and customer satisfaction.
On-the-Spot Rewards: The instant gratification of spot gifts helped in maintaining high customer interest and added value to the overall shopping experience, contributing to a memorable festive shopping event.
Conclusion
Tadaang’s Spin the Wheel Contest successfully transformed Seemas Wedding Collection’s Onam campaign into an engaging and memorable experience for their customers. With significant participation at the Aluva showroom and ongoing success in Alappuzha, this collaboration highlights how interactive contests can boost customer engagement, enhance brand experiences, and drive foot traffic during important sales events.
