Driving Customer Engagement at Seemas Wedding Collection with Spin the Wheel
Overview
Seemas Wedding Collection, a leading apparel brand in Kerala, partnered with Tadaang to enhance customer engagement during two major events, the Seemas Onam sale campaign and the grand inauguration of their Kattappana showroom. Leveraging our 55” interactive touchscreen kiosk, we introduced a Spin the Wheel Contest at Seemas’ top showrooms in Aluva, Alappuzha, and Kattappana. The campaign created an exciting in-store experience, driving footfall, boosting sales, and amplifying the festive and celebratory atmosphere. Actor Tovino Thomas added to the excitement by inaugurating the Kattappana showroom on March 15, making it a star-studded event.
Goals
- 1 Boost Engagement: Attract and engage walk-in customers across Seemas’ key showrooms.
- 2 Increase Onam Sale Participation & Inauguration Buzz: Enhance customer interaction through gamified engagement.
- 3 Deliver Instant Rewards: Provide on-the-spot prizes to elevate the shopping experience.
Contest Execution
Tadaang’s Spin the Wheel Contest was successfully conducted over two days at the Seemas Aluva and Alappuzha showrooms, drawing large crowds with exclusive Onam offers and instant prizes. Building on this momentum, the contest was also executed at the Seemas Kattappana showroom during its grand inauguration on March 15 & 16, where actor Tovino Thomas graced the event, further amplifying excitement and brand visibility.
Impact and Outcomes
High Participation: Over 10,000 plus customers participated at both Aluva, Alappuzha and Kattappana, witnessing enthusiastic engagement.
Increased Sales & Customer Satisfaction: The interactive contest amplified both the festive shopping experience and the inauguration event, resulting in higher engagement and footfall.
On-the-Spot Rewards: Instant gifts and offers kept customers excited and added value to their shopping experience.
Conclusion
Tadaang’s Spin the Wheel Contest successfully transformed Seemas Wedding Collection’s festive campaigns and showroom inauguration into highly engaging and memorable experiences. The seamless integration of gamified engagement across multiple showrooms, especially with the presence of actor Tovino Thomas at Kattappana demonstrates the impact of interactive contests in enhancing brand engagement and driving customer interaction during key sales and brand launch events.
