Creating Engagement for Edge Opticals at The Little Big Festival
Overview
Edge Opticals, in collaboration with Zeiss, partnered with Tadaang to deliver a fun and memorable brand experience during The Little Big Festival, an event dedicated to children, held at Sacred Hearts College, Thevara, Ernakulam. Through Tadaang’s 55” interactive touchscreen kiosk, two engaging games, Spin the Wheel and Jigsaw Puzzle were set up exclusively for kids attending the festival. With over 200 enthusiastic participants, the activation not only entertained but subtly introduced the brand to young families. Prizes such as sunglasses, chocolates, and color pencils created moments of joy and ensured lasting recall.
Goals
- 1 Engage Children Effectively: Use touchscreen games to attract and entertain kids in a festival setting.
- 2 Introduce Edge & Zeiss to Young Families: Create brand exposure in a soft, child-friendly manner.
- 3 Deliver Instant Gratification: Reward participants with age-appropriate giveaways through spin the wheel to enhance the experience.
Execution
Tadaang set up its interactive kiosk at the venue with two key games; the Spin the Wheel, offering quick wins, and a Jigsaw Puzzle, which revealed visual elements and branding. The bright visuals, touch-based interaction, and easy gameplay made it an instant hit with children aged 5 to 13. The Edge and Zeiss branding was seamlessly integrated into the experience, ensuring that families left with a memorable impression of the brand.
Impact & Outcome
Engaged Over 200 Kids: A steady stream of enthusiastic participants throughout the event.
Positive Brand Exposure: Edge and Zeiss were positioned as family-friendly and community-engaged brands.
Tangible Takeaways: Children received exciting prizes like sunglasses, chocolates, and color pencils, reinforcing a fun, positive association with the brands.
Conclusion
Tadaang’s interactive contest experience at The Little Big Festival helped Edge Opticals and Zeiss meaningfully connect with young families. Through simple, joyful interactions, the brands were able to leave a positive impression while becoming part of a fun, community-centered event. The success of this activity highlights the potential of gamified engagement in lifestyle and health-focused sectors beyond traditional retail.
