Gamifying Engagement with Acer at KappaCultr 2025
Overview
Tadaang partnered with Acer to amplify engagement at KappaCultr 2025 (Jan 9-11) in Kochi. By incorporating interactive contests, we transformed the brand’s stall into an exciting hub of activity, drawing in visitors and enhancing brand interaction.
Goals
- 1 Increase Stall Engagement: Drive footfall and interactions at the Acer booth.
- 2 Enhance Brand Experience: Use gamified contests to create an immersive experience.
- 3 Boost Participation & Rewards: Encourage maximum participation with exciting prizes.
Execution
Tadaang implemented a mix of gamified contests like quizzes and spin-the-wheel challenges, creating an interactive and fun environment at the Acer booth. Visitors actively participated in on-ground engagement activities, ensuring continuous interaction. To enhance excitement, 600+ participants were rewarded with vouchers, gift cards, and Acer goodies, making the contest both engaging and rewarding.
Impact & Outcome
Higher Footfall: Increased visitor traffic to the stall.
Memorable Experience: Gamification made Acer’s presence more engaging.
Wider Brand Reach: Boosted brand visibility and recall.
Active Participation: Over 600 winners received exciting rewards.
Conclusion
Tadaang’s gamification strategy turned Acer’s stall into a crowd magnet, proving that interactive experiences drive brand engagement and recall.
